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Overview of Touchscreen
Methodology
(Click thumbnail images
for larger views.)
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We have performed touchscreen surveys with
extraordinary success in myriad venues, businesses and industries. We've
conducted polls
in retail stores, restaurants, supermarkets, conventions, trade shows,
consumer expos, special events, sporting arenas, fairs, festivals, medical
clinics, hospitals, libraries, attractions, airports and even aboard cruise
ships! |
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In polling hundreds of thousands of people across the U.S. and Canada,
we have yet to find any demographic group that doesn't relate to touchscreens.
Even seniors and "computer-challenged" people are easily persuaded to take
part in our polls. |
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Whenever transient groups of people need to be intercepted
and surveyed quickly, touchscreen surveys have been particularly effective.
At the American College of Surgeons convention shown here, more
than 600 physicians took part in our client's touchscreen
survey.
Try doing that with a paper
survey! |
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Because a typical 20-question survey takes only two minutes to complete,
we normally achieve response totals 5 to 10 times higher than other traditional
polling methodologies. In addition to greater speed of completion
and higher response counts, our surveys eliminate interviewer bias and
keypunch errors, thus contributing to more reliable data. And, the obvious
anonymity of the
computer leads to more honesty on the part of the respondent. |
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Touchscreen surveys are an unobtrusive and professional way to poll.
While most people go
out of their way to avoid a "clipboard" pollster,
we routinely survey 85% or more of those
whom we ask to participate. In
this photo, members of the Orlando Chamber of Commerce take part in a Membership
Survey. |
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Touchscreen surveys are an excellent way to gauge opinions from the general
population at large. We can conduct geodemographic and public opinion
polls on a wide range of subjects and issues.
When timeliness of the data is crucial, we can turn projects around much
faster than companies that rely heavily on the manual collection and tabulation
of data. |
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